Executive - Program Planning and Scheduling

The Executive - Programmer Planning and Scheduling creates daily, weekly and monthly programmer schedules to support broadcast operations. He/ She is also responsible for the execution of programmer schedules by engaging in constant communication with the linear media operations team. He coordinates the placement of network content promotions in collaboration with other teams. The work involves coordination with multiple teams and stakeholders to deliver programming requirements effectively. He spends significant time in interacting with the content and sales teams as well as in meetings to plan for programming requirements. He is expected to be proficient at planning and organizing in an individual capacity to be able to deliver effectively. He should also be an effective communicator and comfortable in coordinating with multiple teams and stakeholders.

Skills and Competencies

Technical Skills & Competencies

Concept Creation
Proficiency Level
"Create original concepts using different techniques. "
3
Customer Behavior Analysis
Proficiency Level
"Analyse data to develop insights pertaining to customer behaviors such as how marketing activities may be impacted to increase customer base "
3
Customer Experience Management
Proficiency Level
"Analyse implications of customer profiles, requirements and buying patterns on organization's marketing strategy, and propose customer engagement initiatives "
3
Market Evaluation
Proficiency Level
"Conduct qualitative and quantitative research to develop a deeper understanding of market trends. "
3
Programme Planning
Proficiency Level
"Maintain programming schedules for the organization’s content based on analysis of audience measurement metrics. "
3

Generic Skills & Competencies

Teamwork
Proficiency Level
Contribute to a positive and cooperative working environment by fulfilling own responsibilities and providing support to co-workers to achieve team goals.
Basic
Communication
Proficiency Level
"Articulate and discuss ideas and persuade others to achieve common outcomes "
Intermediate
Digital Literacy
Proficiency Level
Perform basic functions using software programmes pertaining to computer operating system and file management and search online information.
Basic
Problem Solving
Proficiency Level
Identify easily perceivable problems and follow given guidelines and procedures to solve the problems.
Basic
Service Orientation
Proficiency Level
Exceed customer needs and expectations and handle service challenges with a positive mindset. Demonstrate an understanding of the organisation’s service vision, mission and values.
Basic

Critical Work Functions and Key Tasks

Plan programmer planning and scheduling operations

• Maintain a database of fillers and interstitial material to plan for meeting contingent requirements
• Assist in optimizing scheduling workflow to improve efficiency of channel operation
• Plan for incorporating regulatory compliance changes in the scheduling workflow

Execute business development and sales operations

• Create daily playlists for playout and transmission
• Ensure playout and transmission are in accordance with daily playlist by coordinating with the linear media operations team
• Create the monthly programming grids, electronic program guides (EPGs), highlights for all channels
• Create commercial placement schedule by collaborating with the ad sales team
• Execute schedule changes in scheduling database
• Develop monthly schedules for non-linear channels, including the scheduling of special events for non-linear channels
• Review on-air promotional material for compliance with regulations and channel branding

Support content monetization strategy

• Optimise advertisement scheduling to ensure all sales obligations are met
• Create commercials transmission report from on-air 'as-is' logs for sales teams to bill customers
• Identify opportunities to enhance the monetization potential of specific content by increasing the number of advertising slots where 
possible 

Evaluate program planning and scheduling performance

• Generate customer analysis reports for the purpose of evaluating performance of content and scheduling
• Circulate transmission reports within and outside department for the purpose of performance monitoring
• Draw trends from content performance data for the purpose of management reporting

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