Head - Program Planning and Scheduling
The Head - Programmer Planning and Scheduling leads the development of the network's scheduling strategy for the purpose of growing the network's audience base. He/ She is also responsible for developing effective monetization strategies for content and advertisement slots. He plays a key role in the decision making for finalizing the organization's content mix and how to most effectively exploit the same. He leads a department of planners and has to manage multiple internal and external stakeholders. The work involves strategic planning and decision making which is critical to the organization's success in terms of content performance. He is required to keep an eye on the market to understand competition as well as content opportunities that the organization can leverage. He also spends time in planning discussions with content teams as well as sales teams to ensure that the organization's content is effectively monetized. He is planned and organized and has the foresight to be able to provide strategic direction and guide key decision-making. In order to build relationships with stakeholders, he ought to be proficient in communication, decision-making and stakeholder management.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Develop network scheduling strategies by collaborating with various departments to grow network audience base and effectively monetize
network content
• Analyse ratings, market data and customer research to drive effective scheduling strategies based on data and analytics
• Analyse competition programming and develop effective counter-programming strategies
• Finalize the content mix for programming and scheduling by collaborating with content teams in the decision making process
• Review scheduling strategy and implementation periodically to understand its efficacy and implement required changes to improve existing
strategy
• Develop a strategy across the network, including the planning and scheduling of all content across various linear and non-linear platforms
• Review programming inventory and pipelines against network needs and goals periodically
• Contribute to the development of the promotion strategies and plans by providing scheduling inputs
• Plan for managing shortfalls and content opportunities by collaborating with content teams
• Set performance goals in terms of ratings targets for all scheduled programming
• Seek system and process improvements continually by analyzing workflow processes to define inefficiencies and restructure as needed
• Drive plans for performance-based scheduling of content
• Identify methods to maximize revenue using the scheduling plan by collaborating with the sales and marketing team
• Identify and deliver impactful content to drive content and commercials monetization by collaborating with content teams
• Drive the identification of opportunities to enhance the monetization potential of prime scheduling slots
• Contribute to the development of pricing strategies for advertising slots in collaboration with advertising sales team
• Drive the evaluation of scheduling performance by leveraging on content insights from other teams
• Review audience measurement ratings and commercial revenue to assess scheduling, content performance and plan improvement measures
• Recommend continuation or discontinuation of specific content based on performance
• Define common goals, direction and accountability among staff
• Define staff development strategies through coaching, mentoring and career discussions
• Define effective performance management practices within department in accordance with company policies and procedures
• Oversee budgets, forecasting, work allocations and staffing of the various departments