Manager - Program Planning and Scheduling
The Manager - Program Planning and Scheduling plans the scheduling of content and commercials for the network to create effective monetization opportunities using the network schedule. He/She also analyses the content pipeline to identify content shortfalls and opportunities to deliver new programs with high monetization potential. He manages a team of scheduling executives who deliver programming schedules. The work involves a high amount of planning, coordination and team management. He spends his time in planning discussions with content teams as well as in guiding team members in delivering effective scheduling. He is expected to be proficient at planning, organizing and problem-solving to be able to deliver effectively and manage contingent content shortfalls. He should be process-oriented with an eye for detail to be able to analyze and improve operational processes. He should also be an effective communicator and people manager.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Develop the plan and schedule of new content by collaborating with content teams
• Develop plans to maximise scheduling opportunities for counter-programming to increase audience base for various linear and nonlinear platforms
• Develop short-range and medium-range programme plans and calendars for each channel brand
• Develop plans to execute on-air promotion strategy
• Identify content shortfalls and opportunities to deliver new content
• Customise ideas to exploit digital media consumption by leveraging programme schedules
• Optimize scheduling process and workflows to improve channel operations
• Identify 'tent-pole' or successful programmers in alternate slots between which a promising new show could be launched
• Manage network scheduling as per content and commercial requirements
• Utilise quantitative and qualitative research to inform scheduling decisions
• Guide the development of programming schedule with a view to enhance audience base and drive commercial revenue
• Review daily playlists before release to relevant departments
• Review commercial placement schedules in collaboration with sales team to maximize content monetization
• Recommend scheduling changes based on performance and competitor information
• Guide the development of short term schedules for specific prime content for linear and non-linear channels
• Review advertiser needs, sponsorships, suggest opportunities and understand schedule requirements with the sales team
• Develop plans to create promotional campaigns for new content by collaborating with the content and marketing teams
• Review 'as-is' logs to ensure sales obligation are met
• Guide team to identify opportunities to insert extra advertising slots for specific content
• Provide inputs to sales team in pricing advertising slots for specific events by providing information such as audience measurement
projections and benchmark figures
• Determine effectiveness of programming efforts by collaborating with the customer insights team
• Review content, promotions and commercials placements from transmission reports to evaluate scheduling performance
• Prepare reports to inform leadership of content and commercial performance