Analyst - Analytics and Customer Insights
The Analyst - Analytics and Customer Insights is responsible for tracking, compiling and reporting customer research metrics that are derived from multiple data points in order to support business decisions. He/ She compiles data from multiple customer measurement tools, social media platforms and market research studies and organizes the data in formats suitable for analysis. He performs data analysis using defined tools and techniques and delivers insights across various customer segments, genres and media platforms. He also supports the development of reports based on data analytics findings. The work involves data collection, analysis, insight generation and reporting to various departments as required. This involves high amount of coordination and stakeholder management. He has knowledge of analytics tools, research techniques and statistical models. He may often be expected to know machine learning, natural language processing and advanced statistical modelling as well. He should be comfortable in the interpretation of business metrics. He ought to be an effective communicator and a creative thinker. He should also show high attention to detail.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Provide technical inputs to the planning of data analytics and market research projects
• Provide inputs on the effectiveness of current available metrics and the feasibility of data collection for the development of new metrics
for research projects
• Develop checklists and tracking tools to ensure adherence to data quality control standards
• Conceive templates, dashboards and other visualization tools for specific projects
• Support quantitative and qualitative analysis teams in the execution of qualitative and quantitative market research projects
• Collect data on products, services, platforms, customer segments and/or market segments from various data sources and customer
measurement systems
• Perform data cleaning and transformation to ensure suitability for analyses
• Assess data quality to gauge suitability for analysis
• Perform data analytics using appropriate tools and techniques
• Interpret data analytics findings
• Generate graphs, dashboards and visualizations with core metrics and key performance indicators (KPIs) to measure business
performance
• Contribute inputs to the development of recommendations from the data analytics findings
• Generate reports to share insights from research and analysis with other departments and/or stakeholders