Creative Director/Creative Supervisor/3D Art Supervisor
The Creative Director/Creative Supervisor/3D Art Supervisor establishes the creative vision for the production content with the objective of delivering an impactful story in the visual medium. He/ She is responsible for analyzing the script to understand the overall mood and flow. He also develops the visual styles and overall look and feel of the content to deliver visual impact. He leads the execution of the creative vision by guiding the creative teams in delivering quality art and animation assets. He also guides the creative process for planning of advertising and promotion activities for developed content. The work involves being the custodian of the entire creative accountability for a project or multiple projects. He spends most of his time in guiding creative teams in delivering high quality outcomes. He also spends significant time in ideating the creative direction for specific projects. He should be effective at planning and organizing as well as stakeholder management to deliver as per project requirements and timelines. He needs to have the storytelling abilities as well as the ability to realize stories in the visual medium. He is also required to have expert knowledge of 2D and 3D art and animation to be able to guide the creative teams.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Define the creative vision of the production in collaboration with the creative leadership team
• Drive the conception of the artistic direction, visual style and quality of production standards
• Guide creative teams in interpreting the creative vision of the project
• Set standards of quality for the creative teams
• Define overall creative priorities and the creative pipeline to align the priorities, processes and pipeline workflows for creative teams
• Approve use of new technology, practices and features to achieve the creative vision based on cost-benefit analysis and risk
assessment
• Develop the creative production schedule with inputs from creative team leads and in alignment with the overall production schedule
• Drive the communication of project schedule and timelines to the creative team
• Develop the creative production budget for the project in consideration of the creative scope, overall production budget and project
timelines
• Allocate project roles and responsibilities to creative team leads
• Approve vendor selection for outsourcing creative asset development for special requirements
• Communicate project status, prioritised goals and updated timelines to the creative project teams periodically
• Guide creative project teams with inputs on the artistic direction and means to achieve the creative vision
• Provide iterative inputs for refinement until the creative vision is realised by reviewing creative assets with the creative leadership
• Approve creative assets after final review, in collaboration with the creative leadership
• Sign-off creative assets after creative and technical approval
• Oversee the implementation of changes to creative scope and assets based on technical production requirements and constraints
• Liaise with live-action production and creative teams to align creative objectives and operations
• Contribute to the alignment of technical and creative production requirements in collaboration with the creative and technical
leadership
• Provide creative inputs to the development of effective marketing campaigns for the content
• Guide the creative development of trailers for the content in alignment with the overall artistic direction and look and feel of the
content
• Provide creative inputs to the development of promotional materials for the content
• Define common goals, direction and accountability among staff
• Define staff development strategies through coaching, mentoring and career discussions
• Define effective performance management practices within department in accordance with organisational policies and procedures
• Oversee budgets, forecasting, work allocations and staffing of the various departments