Digital Asset Manager
The Digital Asset Manager oversees the management of the organization's digital content assets in the collection, organization, maintenance, archiving and delivery stages. He/ She develops the policies for the data management system and master library of documents, images, videos, presentations, audio files, including the type of formats needed for various platforms. He also establishes relevant naming conventions, metadata and content rights standards and assortment and collection relationships. He collaborates with media operations and sales teams, as well as external stakeholders such as agency representatives and vendors on the management of the digital assets. The work involves setting up systems, establishing processes, planning operations and leading a team involved in the execution of media data management operations. He is an expert planner and effective at stakeholder management. He should be able to multi-task in a fast-paced environment and be able to work both independently and collaboratively in cross-functional groups.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Contribute to the development of strategy and future plans for media data management operations
• Develop operating plans for media data management operations including goals, focus areas and key metrics
• Prepare operations budget for media data management operations
• Lead development of the data management vision, guiding principles, use cases, end user experiences, requirements and roadmap by collaborating with relevant stakeholders
• Define project scopes and craft business requirements document with inputs from relevant stakeholders
• Manage the procurement or development of the data management system
• Define metadata, taxonomy and content rights standards, security and system requirements by collaborating with cross-functional teams
• Manage the budget and delivery schedule of the data management system
• Evaluate digital storage solutions, backup and other necessary adjustments for safe data storage by collaborating with the
Information Technology (IT) team
• Implement the data management system and user adoption programmer
• Promote the use of the data management system across the organization
• Manage the end-to-end digital asset lifecycle
• Recommend ways to enhance automation of metadata tagging process and content ingest
• Define the internal and external users of the data management system including managing permissions
and special access requests and permissions
• Oversee all data management projects such as new user groups, new use-cases, integrations and new features
• Prioritize requirements based on user feedback and unmet business objectives
• Review data management system generated reports and ensure that the business objectives are met
• Conduct research on latest data management technology trends and innovations to ensure compatibility and relevance
• Perform annual audit to assess the data management system to make adjustments to achieve ease of use
and smooth workflows internally and externally
• Establish periodic data verification review processes to ensure data accuracy
• Analyse key metrics to evaluate the performance of media data management systems and operations
• Investigate major lapses and faults in media data management systems to identify factors responsible
• Develop measures to improve performance of media data management systems and operations
• Implement automated processes to improve the efficiency of media data management systems and operations