Producer

The Producer - Game leads the end-to-end game development lifecycle from the concept phase to the publishing of the game to reach the customer. He/She is responsible for managing the entire game development project including concept development, budget development, managing the development operations as well as driving the marketing strategy for the game. He drives the development and execution of the project plan and manages production progress to ensure achievement of feature and release milestones. He drives operational excellence by reviewing and improving production processes. He also negotiates licensing and merchandising deals for the effective monetization of the game. The work involves project leadership for the production teams as well as dealing with various internal and external stakeholders. He works in a high-pressure environment with several deadlines and milestones. The work also involves a high amount of problem-solving, consensus building and decision-making. He is an effective project manager, conversant with the end-to-end game development process. He displays strong business acumen as well as a process-oriented mind-set. He is equally comfortable in leading creative and technical discussions as he is with business analysis and decision-making. He is proficient in planning and comfortable in managing a high number of stakeholders in complex situations. He should also be an effective negotiator and communicator.

Skills and Competencies

Technical Skills & Competencies

Contract and Vendor Management

Proficiency Level

"Manage performance levels against agreed contractual standards, and resolve complex contractual issues through investigation and analysi"

Customer Behavior Analysis

Proficiency Level

"Establish a customer behavior analysis model and framework and devise parameters to identify types of customer characteristics essential to make informed decisions pertaining to changes in marketing activities "

Customer Experience Management

Proficiency Level

"Direct the operating rhythm for customer management processes and establish key touchpoints and interactive experiences that engage customers "

Game Quality Assurance Testing

Proficiency Level

"Drive excellence in game quality assurance testing by establishing the standards of product quality and identifying the approach to be adopted to achieve product quality."

Product Management

Proficiency Level

"Conceptualise ideas and develop a business model prototype and incubation plan for a new product, creating plans to bring the product to market and enhance its performance "

Generic Skills & Competencies

Decision Making

Proficiency Level

Make decision in a volatile and ambiguous setting using a structured process and limited sources of available information to achieve intended goals.

Advanced

Communication

Proficiency Level

"Negotiate with others to address issues and achieve mutual consensus."

Advanced

Leadership

Proficiency Level

Lead by example at organisational level. Inspire, motivate and guide others to adopt a point of view, make changes or take action. Cultivate an open, cooperative and collaborative learning culture for the organization.

Advanced

Teamwork

Proficiency Level

Establish teams, design and assess tasks to continually improve team effectiveness and cultivate a sense of organizational ownership and a cooperative working environment.

Advanced

Interpersonal Skills

Proficiency Level

Influence, guide and handle others’ emotions to build instrumental relationships and manage conflicts and disagreements.

Advanced

Critical Work Functions and Key Tasks

Manage game pre-production operations

• Drive game concept discussions to review and refine game ideas and concepts
• Review proposed budget based on game concept and budgetary guidelines
• Lead the pitch to the leadership or external publishers for the approval process
• Guide the development of the game scripts in alignment with the game concept and ideas and in collaboration with the game design
team

Manage game project planning

• Oversee the integration of design, art and programming pipelines as well as internal and outsourced pipelines in alignment with the
overall project plan
• Define metrics for overall project success to guide production teams in deriving own success metrics
• Integrate project plans from various production teams to align with overall project plan
• Review and approve project tracking tools and techniques
• Approve outsourcing of components which may be non-core or for which technical capability may not be internally available
• Approve vendor selection for outsourced components

Manage game production operations

• Drive cross-functional project kick-off discussions to communicate expectations for each team in terms of features, functionality and
user experience to be achieved
• Drive quality assurance by reviewing gameplay testing, beta testing and focus groups
• Lead ongoing project discussions to track progress, align expectations and resolve issues
• Track production progress by reviewing project reports and internal documents
• Oversee achievement of milestones for features and releases

Drive operational excellence

• Review production processes to identify scope for enhancement of efficiency and effectiveness
• Approve the use of new technology aimed at improving production processes and/or quality after reviewing for budgetary and
schedule considerations
• Identify and implement measures to enhance efficiency and effectiveness of production processes by collaborating with production
teams
• Manage the feedback from the sales and marketing teams as well as community and players to enhance the game play and
functionality

Drive game monetization

• Develop the marketing strategy for the game by collaborating with the marketing team
• Identify markets in which to publish the game to customise region-specific marketing strategies in collaboration with the marketing
team
• Drive the overall profit and loss for the game by planning and executing the achievement of the game's monetisation potential
• Negotiate licensing and merchandising deals in collaboration with the marketing team
• Develop the overall marketing calendar for the game by collaborating with the marketing team
• Drive the localisation of content by engaging regional teams or outsourcing in different markets

More Information

Related Occupations

Assistant Producer

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