Sales Executive

The Sales Executive qualifies prospective customers and contacts them if they are deemed as a suitable target, up-sells to existing customers and responds to customer queries under close supervision. He/ She is responsible for the achievement of sales targets by tapping on own existing accounts and new business development. He works to find new sales leads using market research, business directories, customer referrals, cold-calling and/or direct fieldwork. He keeps customers informed of new offerings related to advertising sales and on-air promotions across various digital or traditional platforms as per their requirements. He supports response to technical and procedural questions, coordinates the formulation of price quotations, submission of sales contract for orders and maintenance of customer records. He also executes the administrative work needed for approvals, submissions and reconciliation. The work involves research, coordination and execution. He spends significant effort in prospecting new opportunities as well as servicing existing accounts. He is expected to be well-versed and knowledgeable in the organization's products and/or services. He ought to be comfortable with the sales processes, rights management and contracts. He should have effective communication skills and should be comfortable with numbers and large amounts of data.

Skills and Competencies

Technical Skills & Competencies

Account Management
Proficiency Level
Engage with customers, providing solutions, gathering feedback and managing customer satisfaction for a given account.
3
Business Development
Proficiency Level
Analyse insights from market intelligence data and related business functions to identify commercial opportunities and propose ways to capitalize on them.
4
Business Negotiation
Proficiency Level
Participate in negotiations.
4
Content Distribution
Proficiency Level
Implement activities to ensure content is distributed according to specifications, contracts and agreed timelines.
3
Contract and Vendor Management
Proficiency Level
"Prepare drafts of contracts and agreements, and resolve minor contractual issues at an operational level"
3

Generic Skills & Competencies

Communication
Proficiency Level
"Communicate information with others to respond to general inquiries and to obtain specific information. "
Basic
Interpersonal Skills
Proficiency Level
Recognize own internal feelings and emotional states to manage interpersonal relationships in social situations.
Basic
Service Orientation
Proficiency Level
Anticipate customers needs and expectations, and elicit feedback from customers to improve service. Build relationships with customers to create and sustain customer loyalty.
Intermediate
Teamwork
Proficiency Level
Contribute to a positive and cooperative working environment by fulfilling own responsibilities and providing support to co-workers to achieve team goals.
Basic
Digital Literacy
Proficiency Level
Perform basic functions using software programmes pertaining to computer operating system and file management and search online information.
Basic

Critical Work Functions and Key Tasks

Research industry trends

• Conduct research on changes in the industry and adjacent sectors
• Research the industry ecosystem, competitive landscape and the organization's positioning
• Keep up-to-date on consumption developments and trends in the marketplace

Execute business development and sales operations

• Develop client presentations to showcase traditional and digital solutions by cross leveraging the portfolio of diverse offerings
• Solicit new customers by using research, networks, referrals, cold-calls to analyse customers' requirements
• Conduct research to identify the potential challenges and needs of the sales team
• Draft contracts as per sales agreements by collaborating with the legal team
• Enter sales data accurately in rights management databases

Manage customer relationships and accounts

• Ensure customer's complete satisfaction by communicating with customers and business units
• Update customer relationship management (CRM) systems with information from all currently held accounts
• Ensure compliance with applicable personal data protection legislations and guidelines in dealing with customer information
• Develop and maintain relationships with existing and potential customers
• Assist with the preparation of customer presentation and demonstration materials
• Respond to customer queries and escalate when required
• Provide inputs and insights from own accounts to support account management processes 

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