Sales Executive
The Sales Executive qualifies prospective customers and contacts them if they are deemed as a suitable target, up-sells to existing customers and responds to customer queries under close supervision. He/ She is responsible for the achievement of sales targets by tapping on own existing accounts and new business development. He works to find new sales leads using market research, business directories, customer referrals, cold-calling and/or direct fieldwork. He keeps customers informed of new offerings related to advertising sales and on-air promotions across various digital or traditional platforms as per their requirements. He supports response to technical and procedural questions, coordinates the formulation of price quotations, submission of sales contract for orders and maintenance of customer records. He also executes the administrative work needed for approvals, submissions and reconciliation. The work involves research, coordination and execution. He spends significant effort in prospecting new opportunities as well as servicing existing accounts. He is expected to be well-versed and knowledgeable in the organization's products and/or services. He ought to be comfortable with the sales processes, rights management and contracts. He should have effective communication skills and should be comfortable with numbers and large amounts of data.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Conduct research on changes in the industry and adjacent sectors
• Research the industry ecosystem, competitive landscape and the organization's positioning
• Keep up-to-date on consumption developments and trends in the marketplace
• Develop client presentations to showcase traditional and digital solutions by cross leveraging the portfolio of diverse offerings
• Solicit new customers by using research, networks, referrals, cold-calls to analyse customers' requirements
• Conduct research to identify the potential challenges and needs of the sales team
• Draft contracts as per sales agreements by collaborating with the legal team
• Enter sales data accurately in rights management databases
• Ensure customer's complete satisfaction by communicating with customers and business units
• Update customer relationship management (CRM) systems with information from all currently held accounts
• Ensure compliance with applicable personal data protection legislations and guidelines in dealing with customer information
• Develop and maintain relationships with existing and potential customers
• Assist with the preparation of customer presentation and demonstration materials
• Respond to customer queries and escalate when required
• Provide inputs and insights from own accounts to support account management processes