Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Sample of reported job titles:
Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist
Occupation-Specific Information
Tasks
- Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
- Resolve product availability problems in collaboration with customer service staff.
- Implement online customer service processes to ensure positive and consistent user experiences.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
Technology Skills
- Business intelligence and data analysis software:Atlas Search,BrightEdge,Conductor Searchlight,IBM Digital Analytics,Searchmetrics Suite
- Customer relationship management CRM software:Customer information databases,Oracle Eloqua
- Data base management system software:Apache Solr,Elasticsearch,MySQL
- Data base user interface and query software:Google,Kanoodle,Microsoft Access,Microsoft Bing,Microsoft SQL Server,Online databases,Structured query language SQL
- Data mining software:Google Analytics
Occupational Requirements
Work Activities
- Working with Computers:Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Analyzing Data or Information:Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Updating and Using Relevant Knowledge:Keeping up-to-date technically and applying new knowledge to your job.
- Making Decisions and Solving Problems:Analyzing information and evaluating results to choose the best solution and solve problems.
- Getting Information:Observing, receiving, and otherwise obtaining information from all relevant sources.
Detailed Work Activities
- Analyze market or customer related data.
- Analyze website or related online data to track trends or usage.
- Collaborate with others to determine design specifications or details.
- Collaborate with others to develop or implement marketing strategies.
- Coordinate project activities with other personnel or departments.
Work Context
- Electronic Mail:91% responded"Every day"
- Spend Time Sitting:87% responded"Continually or almost continually"
- Indoors, Environmentally Controlled:78% responded"Every day"
- Time Pressure:61% responded"Once a week or more but not every day"
- Physical Proximity:57% responded"Slightly close (e.g., shared office)"
Worker Requirements
Skills
- Complex Problem Solving:Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Reading Comprehension:Understanding written sentences and paragraphs in work-related documents.
- Active Learning:Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking:Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Knowledge
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Computers and Electronics:Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Mathematics:Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 48%Bachelor's Degree
- 22%Associate's Degree (or other 2-year degree)
- 17%Some College Courses
- 9%Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)
Worker Characteristics
Abilities
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Written Comprehension:The ability to read and understand information and ideas presented in writing.
- Deductive Reasoning:The ability to apply general rules to specific problems to produce answers that make sense.
- Fluency of Ideas:The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Investigative:Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Work Values
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Working Conditions:Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Work Styles
- Analytical Thinking:Job requires analyzing information and using logic to address work-related issues and problems.
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Initiative:Job requires a willingness to take on responsibilities and challenges.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Adaptability/Flexibility:Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Get yourself a new skill
In this Path
Track1
Analytical Skills
Track2
Microsoft Office Set
Microsoft Excel
This course is designed to take you from Zero to Hero on Excel, and make your accounting job and req...
Read moreFiltered AI
Microsoft Word
Word is not just for writing plain text; and this is why this course is here to guide you through ev...
Read moreIntellezy Learning