Advertising Sales Agents
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Sample of reported job titles:
Advertising Account Representative, Advertising Consultant, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Sales Representative
Occupation-Specific Information
Tasks
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Maintain assigned account bases while developing new accounts.
- Process all correspondence and paperwork related to accounts.
- Deliver advertising or illustration proofs to customers for approval.
Technology Skills
- Calendar and scheduling software:Contact management software
- Customer relationship management CRM software:Customer relationship management CRM software,Salesforce software
- Data base user interface and query software:FileMaker Pro,Microsoft Access
- Desktop publishing software:Adobe Systems Adobe InDesign,Microsoft Publisher,QuarkXPress
- Electronic mail software:Email software,Microsoft Outlook
Occupational Requirements
Work Activities
- Selling or Influencing Others:Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Communicating with People Outside the Organization:Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Establishing and Maintaining Interpersonal Relationships:Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Thinking Creatively:Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Performing for or Working Directly with the Public:Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Detailed Work Activities
- Accompany patients or clients on outings to provide assistance.
- Attend events to develop professional knowledge.
- Contact current or potential customers to promote products or services.
- Deliver promotional presentations to current or prospective customers.
- Develop content for sales presentations or other materials.
Work Context
- Telephone:100% responded"Every day"
- Electronic Mail:100% responded"Every day"
- Deal With External Customers:92% responded"Extremely important"
- Contact With Others:82% responded"Constant contact with others"
- Structured versus Unstructured Work:75% responded"A lot of freedom"
Worker Requirements
Skills
- Speaking:Talking to others to convey information effectively.
- Persuasion:Persuading others to change their minds or behavior.
- Service Orientation:Actively looking for ways to help people.
- Social Perceptiveness:Being aware of others' reactions and understanding why they react as they do.
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Knowledge
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Mathematics:Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 52%Bachelor's Degree
- 30%High School Diploma - or the equivalent (for example, GED)
- 13%Some College Courses
Worker Characteristics
Abilities
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity:The ability to speak clearly so others can understand you.
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Speech Recognition:The ability to identify and understand the speech of another person.
- Written Comprehension:The ability to read and understand information and ideas presented in writing.
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Artistic:Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Work Values
- Relationships:Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Working Conditions:Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Work Styles
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Initiative:Job requires a willingness to take on responsibilities and challenges.
- Persistence:Job requires persistence in the face of obstacles.
- Integrity:Job requires being honest and ethical.
- Achievement/Effort:Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
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