Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Sample of reported job titles:
Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
Occupation-Specific Information
Tasks
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Technology Skills
- Access software:Citrix cloud computing software
- Accounting software:Fund accounting software,Intuit QuickBooks,Tax software
- Analytical or scientific software:IBM SPSS Statistics,Lyris HQ Web-Analytics Solution,Minitab,Nedstat Sitestat,Online advertising reporting software,SAS statistical software,StataCorp Stata,The MathWorks MATLAB
- Application server software:GitHub
- Business intelligence and data analysis software:IBM Cognos Impromptu,MicroStrategy,Oracle Business Intelligence Enterprise Edition,Qlik Tech QlikView,Tableau
Occupational Requirements
Work Activities
- Communicating with Supervisors, Peers, or Subordinates:Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Establishing and Maintaining Interpersonal Relationships:Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Working with Computers:Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Organizing, Planning, and Prioritizing Work:Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Making Decisions and Solving Problems:Analyzing information and evaluating results to choose the best solution and solve problems.
Detailed Work Activities
- Advise others on business or operational matters.
- Analyze data to inform operational decisions or activities.
- Analyze forecasting data to improve business decisions.
- Analyze market research data.
- Compile operational data.
Work Context
- Electronic Mail:100% responded"Every day"
- Telephone:92% responded"Every day"
- Indoors, Environmentally Controlled:80% responded"Every day"
- Face-to-Face Discussions:79% responded"Every day"
- Work With Work Group or Team:70% responded"Extremely important"
Worker Requirements
Skills
- Active Learning:Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking:Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Reading Comprehension:Understanding written sentences and paragraphs in work-related documents.
- Social Perceptiveness:Being aware of others' reactions and understanding why they react as they do.
Knowledge
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Administration and Management:Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 56%Bachelor's Degree
- 24%Master's Degree
- 11%First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.
Worker Characteristics
Abilities
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Written Comprehension:The ability to read and understand information and ideas presented in writing.
- Deductive Reasoning:The ability to apply general rules to specific problems to produce answers that make sense.
- Written Expression:The ability to communicate information and ideas in writing so others will understand.
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Work Values
- Working Conditions:Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Work Styles
- Initiative:Job requires a willingness to take on responsibilities and challenges.
- Leadership:Job requires a willingness to lead, take charge, and offer opinions and direction.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Achievement/Effort:Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
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