Art Directors
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Sample of reported job titles:
Art Director, Art Supervisor, Creative Director, Creative Guru, Creative Services Director, Design Director, Group Art Supervisor, Production Manager
Occupation-Specific Information
Tasks
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Present final layouts to clients for approval.
Technology Skills
- Analytical or scientific software:Data visualization software
- Computer aided design CAD software:Autodesk 3ds Max Design,Computer assisted design software
- Desktop publishing software:Adobe Systems Adobe InDesign,Quark enterprise publishing software,QuarkXPress
- Development environment software:Adobe Systems Adobe ActionScript
- Document management software:Adobe Systems Adobe Acrobat
Occupational Requirements
Work Activities
- Thinking Creatively:Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Working with Computers:Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Getting Information:Observing, receiving, and otherwise obtaining information from all relevant sources.
- Establishing and Maintaining Interpersonal Relationships:Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Organizing, Planning, and Prioritizing Work:Developing specific goals and plans to prioritize, organize, and accomplish your work.
Detailed Work Activities
- Collaborate with others to develop or refine designs.
- Confer with clients to determine needs.
- Coordinate artistic activities.
- Coordinate design activities.
- Design layout of art or product exhibits, displays, or promotional materials.
Work Context
- Electronic Mail:100% responded"Every day"
- Face-to-Face Discussions:96% responded"Every day"
- Time Pressure:89% responded"Every day"
- Work With Work Group or Team:84% responded"Extremely important"
- Indoors, Environmentally Controlled:75% responded"Every day"
Worker Requirements
Skills
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking:Talking to others to convey information effectively.
- Judgment and Decision Making:Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Time Management:Managing one's own time and the time of others.
- Complex Problem Solving:Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Knowledge
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Computers and Electronics:Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Design:Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 74%Bachelor's Degree
- 17%Master's Degree
- 9%Associate's Degree (or other 2-year degree)
Worker Characteristics
Abilities
- Fluency of Ideas:The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Originality:The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Near Vision:The ability to see details at close range (within a few feet of the observer).
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
Interests
- Artistic:Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Work Values
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Working Conditions:Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Work Styles
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Innovation:Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Adaptability/Flexibility:Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Initiative:Job requires a willingness to take on responsibilities and challenges.
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