Media Programming Directors
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Sample of reported job titles:
Newscast Director, Production Director, Program Coordinator, Program Director, Program Manager, Programming Director, Station Manager, Television Program Director (TV Program Director)
Occupation-Specific Information
Tasks
- Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Establish work schedules and assign work to staff members.
Technology Skills
- Calendar and scheduling software:Music scheduling software,RCS GSelector
- Cloud-based data access and sharing software:Microsoft SharePoint
- Data base user interface and query software:FileMaker Pro,Microsoft SQL Server,Scheduling databases
- Document management software:Adobe Systems Adobe Acrobat
- Electronic mail software:Email software
Occupational Requirements
Work Activities
- Working with Computers:Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Communicating with People Outside the Organization:Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Communicating with Supervisors, Peers, or Subordinates:Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Organizing, Planning, and Prioritizing Work:Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Thinking Creatively:Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Detailed Work Activities
- Coordinate logistics for productions or events.
- Coordinate reporting or editing activities.
- Determine presentation subjects or content.
- Develop promotional strategies or plans.
- Direct fundraising or financing activities.
Work Context
- Telephone:100% responded"Every day"
- Electronic Mail:100% responded"Every day"
- Indoors, Environmentally Controlled:93% responded"Every day"
- Contact With Others:92% responded"Constant contact with others"
- Deal With External Customers:81% responded"Extremely important"
Worker Requirements
Skills
- Critical Thinking:Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Judgment and Decision Making:Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Reading Comprehension:Understanding written sentences and paragraphs in work-related documents.
- Speaking:Talking to others to convey information effectively.
- Active Learning:Understanding the implications of new information for both current and future problem-solving and decision-making.
Knowledge
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Administration and Management:Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Personnel and Human Resources:Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 65%Bachelor's Degree
- 13%High School Diploma - or the equivalent (for example, GED)
- 12%Associate's Degree (or other 2-year degree)
Worker Characteristics
Abilities
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Written Comprehension:The ability to read and understand information and ideas presented in writing.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Problem Sensitivity:The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Speech Clarity:The ability to speak clearly so others can understand you.
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Artistic:Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Work Values
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Recognition:Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Work Styles
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Cooperation:Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Self-Control:Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Integrity:Job requires being honest and ethical.
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