Associate UI Designer

The Associate User Interface Designer performs requirements analysis for the design of user interfaces (UIs) and drafts technical specifications for the design of UIs. He/She assists in the development and programming of intuitive and responsive UIs for each screen or page with which a user interacts. He assists in developing prototypes for UIs, conducts usability testing for validation, and supports the evaluation of the effectiveness of the UI. He prepares reports on UI design performance indicators, proposes, modifications in the design of user interface based on user feedback, as well as solutions to address design issues. He works in a team and is familiar with programming languages used by the organization to design and develop UIs. He is familiar with graphic designing tools, and is also knowledgeable of Universal Principles of Design as well as commonly used design methods. The Associate UI Designer adopts a broad perspective to user interface design concepts, and is open to exploring new possibilities in the development of user interface of software products. He is adept at interpreting data and using it to propose recommendations that may enhance the user experience.

Skills and Competencies

Technical Skills & Competencies

Brand Management
Proficiency Level
"Deliver branding designs and execute branding and public relations campaigns and activities, incorporating customers' perspectives and responses."
3
Business Environment Analysis
Proficiency Level
"Utilise a range of data sources to analyse information to derive business environmental patterns and produce reports to present findings"
2
Business Innovation
Proficiency Level
"Explore opportunities for business innovation and reform, and lead the implementation of innovative business initiatives"
4
Business Needs Analysis
Proficiency Level
"Document business requirements and identify basic needs as well as potential solutions"
2
Business Requirements Mapping
Proficiency Level
"Analyse relevant information from stakeholders and map business requirements to existing processes to identify gaps and/or opportunities"
3

Generic Skills & Competencies

Computational Thinking
Proficiency Level
Use computational models, tools and techniques to identify patterns in a problem and develop a solution.
Basic
Creative Thinking
Proficiency Level
Connect or combine ideas or information from unrelated fields or applications to generate multiple ideas to bring about a specific outcome.
Intermediate
Lifelong Learning
Proficiency Level
Engage in collaborative learning by discussing one’s learning with others and soliciting feedback to continually improve oneself.
Intermediate
Communication
Proficiency Level
"Communicate information with others to respond to general inquiries and to obtain specific information. "
Basic
Service Orientation
Proficiency Level
Exceed customer needs and expectations and handle service challenges with a positive mindset. Demonstrate an understanding of the organisation’s service vision, mission and values.
Basic

Critical Work Functions and Key Tasks

Gather and evaluate user requirements

• Assist with identifying business needs and user requirements for user interface (UI) design 
• Perform requirements analysis for the design of UIs 
• Conduct research to identify new and/or innovative user interface design concepts based on requirements 
• Draft technical specifications for design of UI 

Design UI architecture and strategy

• Assist in the development of intuitive and responsive UIs 
• Identify branding elements, standards and guidelines in the design of UIs 
• Assist in the design of each screen or page with which a user interacts 
• Assist in the programming of UIs 
• Develop a cohesive style guide to ensure that a consistent design language is applied across the product 
• Identify emerging technologies or methodologies to design UIs

Conduct usability testing on UIs

• Assist in developing prototypes for UIs 
• Conduct usability testing to validate the UI prototype 
• Assist in the implementation of UIs 
• Support the evaluation of user interface effectiveness to visually guide the user through a product’s interface across all platforms 
• Propose modifications in the design of user interface based on usability test findings

Optimise UI designs

• Prepare reports on UI design performance indicators 
• Propose solutions to address UI design issues 
• Support the conduct of quantitative analysis 
• Measure outcomes of UI design improvements using metrics and benchmarking criteria

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