UI Designer

The User Interface Designer determines business needs and user requirements for user interface (UI) design and formulates technical specifications and delivery platform requirements for UI. He/She translates content and layout into an intuitive and responsive experience for users, and manages the design of UI elements for projects to ensure consistency and alignment to overall concept. He ensures that the UI visually communicates the path that a user experience designer has laid out. He oversees the conduct of usability testing to validate UIs, implementation of UIs, and analyses design audits for improvements. He works in a team and is proficient in programming languages required by the organization to design and develop UIs. He is familiar with various graphic designing tools, as well as Universal Principles of Design and commonly used Design Methods. The UI Designer is imaginative and innovative in designing new and improved user interfaces. He adopts a structured approach when managing projects and performing testing. He keeps an open mind and leverages varying sources of information and data analytics to derive trends and identify potential design improvements. He is able to communicate his ideas to team members and other stakeholders in a clear and compelling manner.

Skills and Competencies

Technical Skills & Competencies

Brand Management
Proficiency Level
"Facilitate co-creation of a positive brand image through stakeholder programmes and interactions and develop ideas for improving brand identity and organisation’s reputation."
4
Budgeting
Proficiency Level
"Prepare business unit’s operational budgets "
3
Business Environment Analysis
Proficiency Level
"Utilise research instruments, quantitative and qualitative data to gather information on the business environment, evaluate data to draw out meaningful inferences that impact the organization's market positioning and provide feedback to management"
3
Business Innovation
Proficiency Level
"Prioritise business innovation opportunities and design digital architectures and processes to facilitate the creation of an innovative business environment"
5
Business Needs Analysis
Proficiency Level
"Elicit and analyze business requirements from key stakeholders and assess relevant solutions and their potential impact"
3

Generic Skills & Competencies

Computational Thinking
Proficiency Level
Use computational models, tools and techniques to identify patterns in a problem and develop a solution.
Basic
Creative Thinking
Proficiency Level
Connect or combine ideas or information from unrelated fields or applications to generate multiple ideas to bring about a specific outcome.
Intermediate
Lifelong Learning
Proficiency Level
Engage in collaborative learning by discussing one’s learning with others and soliciting feedback to continually improve oneself.
Intermediate
Teamwork
Proficiency Level
Facilitate work team activities, provide assistance and support needed by team members and promote ownership and commitment among team members to work goals to improve team performance.
Intermediate
Service Orientation
Proficiency Level
Exceed customer needs and expectations and handle service challenges with a positive mindset. Demonstrate an understanding of the organisation’s service vision, mission and values.
Basic

Critical Work Functions and Key Tasks

Gather and evaluate user requirements

• Determine business needs and user requirements for user interface (UI) design 
• Synthesise findings from requirements analysis for the design of UIs 
• Ensure that specification requirements for UI design are aligned with business needs and user requirements 
• Evaluate user research to identify potential UI design enhancements 
• Formulate technical specifications and delivery platform requirements for UI

Design UI architecture and strategy

• Manage the design of UI elements for projects to ensure consistency and alignment to overall concept 
• Develop processes to incorporate industry standards and best practices for design of UIs 
• Translate content and layout into an intuitive and responsive interface experience for users 
• Develop designs of interface layers while adhering to branding elements, standards and guidelines 
• Program UIs to accomplish specific tasks 
• Ensure that the UI visually communicates the path that a user experience designer has laid out 
• Review style guides and make enhancements to ensure that a consistent design language is applied across products
• Propose emerging technologies or methodologies to design UIs

Conduct usability testing on UIs

• Develop prototypes for UIs 
• Oversee the conduct of usability testing to validate UIs 
• Oversee the implementation of UIs 
• Prepare documentations for UI design implementation and compliance 
• Evaluate the effectiveness of UIs in meeting business and user needs and requirements 
• Recommend modifications in the design of UI based on usability test findings 

Conduct usability testing on UIs

• Analyse the performance of UI designs based on performance indicators and propose recommendations 
• Oversee UI design audits 
• Develop solutions to solve UI design issues 
• Design frameworks for quantitative analysis 
• Analyse outcomes of UI design audits for improvements 

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