Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Sample of reported job titles:
Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator
Occupation-Specific Information
Tasks
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Sell products being promoted and keep records of sales.
Technology Skills
- Desktop communications software:Eko
- Electronic mail software:Email software,Microsoft Outlook
- Internet browser software:Web browser software
- Office suite software:Microsoft Office
- Operating system software:Microsoft Windows
Occupational Requirements
Work Activities
- Performing for or Working Directly with the Public:Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Selling or Influencing Others:Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Establishing and Maintaining Interpersonal Relationships:Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Communicating with People Outside the Organization:Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Communicating with Supervisors, Peers, or Subordinates:Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Detailed Work Activities
- Advise customers on the use of products or services.
- Answer customer questions about goods or services.
- Clean work areas.
- Contact current or potential customers to promote products or services.
- Deliver promotional presentations to current or prospective customers.
Work Context
- Contact With Others:89% responded"Constant contact with others"
- Spend Time Standing:82% responded"Continually or almost continually"
- Face-to-Face Discussions:70% responded"Every day"
- Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls:68% responded"Continually or almost continually"
- Deal With External Customers:67% responded"Extremely important"
Worker Requirements
Skills
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking:Talking to others to convey information effectively.
- Persuasion:Persuading others to change their minds or behavior.
- Reading Comprehension:Understanding written sentences and paragraphs in work-related documents.
- Service Orientation:Actively looking for ways to help people.
Knowledge
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Food Production:Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 64%High School Diploma - or the equivalent (for example, GED)
- 35%Less than a High School Diploma
Worker Characteristics
Abilities
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity:The ability to speak clearly so others can understand you.
- Speech Recognition:The ability to identify and understand the speech of another person.
- Deductive Reasoning:The ability to apply general rules to specific problems to produce answers that make sense.
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Realistic:Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Work Values
- Relationships:Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Recognition:Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Work Styles
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Integrity:Job requires being honest and ethical.
- Cooperation:Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Social Orientation:Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Concern for Others:Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
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