Merchandise Displayers and Window Trimmers
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Sample of reported job titles:
Decorator, Display Associate, Display Decorator, Display Specialist, In-Store Marketing Associate, Merchandiser, Visual Merchandiser (VM), Visual Merchandising Specialist
Occupation-Specific Information
Tasks
- Take photographs of displays or signage.
- Plan commercial displays to entice and appeal to customers.
- Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.
- Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.
- Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.
Technology Skills
- Computer aided design CAD software:Autodesk AutoCAD,Computer aided design CAD software
- Desktop publishing software:Adobe Systems Adobe InDesign
- Document management software:Adobe Systems Adobe Acrobat
- Electronic mail software:Email software,IBM Lotus Notes,Microsoft Outlook
- Graphics or photo imaging software:Adobe Systems Adobe Creative Cloud,Adobe Systems Adobe Illustrator,Graphics software,SmugMug Flickr,Trimble SketchUp Pro
Occupational Requirements
Work Activities
- Getting Information:Observing, receiving, and otherwise obtaining information from all relevant sources.
- Thinking Creatively:Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Performing General Physical Activities:Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
- Handling and Moving Objects:Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
- Communicating with Supervisors, Peers, or Subordinates:Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Detailed Work Activities
- Apply finishes to artwork, crafts, or displays.
- Arrange artwork, products, or props.
- Build models, patterns, or templates.
- Collaborate with others in marketing activities.
- Construct distinctive physical objects for artistic, functional, or commercial purposes.
Work Context
- Indoors, Environmentally Controlled:89% responded"Every day"
- Face-to-Face Discussions:71% responded"Every day"
- Telephone:67% responded"Every day"
- Contact With Others:63% responded"Constant contact with others"
- Frequency of Decision Making:63% responded"Every day"
Worker Requirements
Skills
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking:Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Speaking:Talking to others to convey information effectively.
- Judgment and Decision Making:Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Knowledge
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Administration and Management:Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 39%High School Diploma - or the equivalent (for example, GED)
- 20%Some College Courses
- 18%Bachelor's Degree
- 15%Associate's Degree (or other 2-year degree)
- 9%Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)
Worker Characteristics
Abilities
- Visualization:The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Speech Clarity:The ability to speak clearly so others can understand you.
- Fluency of Ideas:The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Interests
- Artistic:Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Realistic:Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Work Values
- Relationships:Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Work Styles
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Cooperation:Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Integrity:Job requires being honest and ethical.
- Innovation:Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
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