Executive Producer - Film
The Executive Producer - Film leads the development and execution of production plans for multiple productions, providing direction regarding the nature of the content to be produced by the organization based on creative and commercial rationale and driven by strong customer and/or audience insights. He/She is responsible for evaluating the creative and commercial aspects of content proposals, in consideration of the overall content strategy and take business decisions to approve and fund the project. He should also seek external financing for the approved projects if required. He is also responsible for driving the monetization strategy and plans for the projects he approves. He should also seek legal clearances, where required, to protect the interests of the organization. The work involves business leadership and provision of guidance to the production department in identifying projects with high customer and/or audience appeal and monetization potential. He should also liaise with external and internal stakeholders. He is also expected to front the organization in external events or functions. He ought to be resourceful with extensive industry networks. He should have a strong commercial acumen to analyze the monetization potential of an idea. He should also be adept at communication and negotiation to enable effective stakeholder management.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Develop overall content strategy for the organisation by collaborating with leadership teams
• Leverage on insights from viewership statistics, content consumption patterns and audience behaviour to determine the kind of
content that would be successful
• Oversee research on opportunities in existing stories, ideas and concepts to provide inputs for production potential
• Engage in dialogue with content management teams for make-or-buy decisions for identified ideas or concepts
• Review creative and commercial aspects of internal and external proposals in light of the production plan and commercial potential
• Drive the identification of suitable scripts and literary content to obtain acquisition rights for the purpose of developing into films
• Seek legal clearances for production by liaising with external stakeholders
• Develop annual production plans for the organisation in terms of productions, genre, new ideas or concepts, target audience and
demographics in alignment with the overall content strategy
• Lead the hiring process and make decisions for hiring key creative leadership positions
• Provide inputs on location based on commercial considerations
• Oversee the production plan and schedule and provide inputs based on timelines and commercial considerations
• Review production budget for approval after making necessary modifications in light of available funding, monetisation potential and
project requirements
• Identify financiers, banks and other external sources to seek financial backing and sponsorship for the production project
• Lead the preparation and presentation of pitches to prospective financial and sponsorship partners
• Lead negotiations on terms for financial backing, sponsorships etc. and strike deals for supporting the production project
• Approve funding for suitable projects with desirable monetisation potential
• Drive corporate deals for branding and merchandising by collaborating with sales and marketing teams
• Review production progress and budgetary adherence using production reports to update key stakeholders on project progress
• Approve budget increase and schedule extension for contingent requirements based on sound financial logic
• Develop a marketing plan for the produced films by collaborating with marketing teams
• Participate in industry events such as premieres, launches, film festivals and award shows for marketing the content
• Provide support to the sales team on the target audience, marketability and commercial potential to facilitate the sales process
• Develop the distribution plan including pricing for territories and platforms by collaborating with sales and distribution teams