Head - Content Commissioning
The Head - Content Commissioning leads the execution of the organization's content strategy by commissioning the production of impactful and commercially profitable content. He/ She provides creative leadership to the development process and encourages risk-taking and innovation for outstanding content. He works in close collaboration with the programmer planning and scheduling team and supports the monetization of the organization's content by supporting the development of pricing and marketing strategies. The work involves providing creative and business leadership to the commissioning department. This includes creative evaluation and approval of content ideas as well as identifying and collaborating with content producers in various projects. He should be comfortable in creative risk-taking. He displays strong business acumen and comfort in interpreting business insights. He is an expert in the media landscape with an eye on emerging content trends. He should be an effective communicator and comfortable in stakeholder management. He is also expected to have a flair for identifying, developing and promoting new talent.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Establish guidelines for the evaluation of content ideas and content producers
• Provide content inputs to align suitable proposals with the organization's content requirements
• Approve content commissioning proposals based on creative as well as commercial consideration
• Contribute to the development of the overall content strategy by leveraging on research on industry trends and key customer insights
• Develop the content commissioning strategy in alignment with the overall content strategy
• Develop content commissioning plans in alignment with the organization's overall content strategy and content guidelines
• Implement metrics and mechanisms to track the performance of commissioned content across platforms and genres
• Lead content commissioning negotiations for key projects
• Approve contracting for content commissioning
• Finalize sources of funding for commissioning operations and specific projects
• Drive operational changes to streamline content commissioning activities
• Develop plans to position and market commissioned content by collaborating with other departments and/or stakeholders
• Develop the pricing strategy for commissioned content by collaborating with other departments and/or stakeholders
• Develop new services or product offerings to improve the content reach by collaborating with other departments and/or stakeholders
• Represent the organization at industry forums, film festivals and other industry events
• Drive identification of key industry stakeholders for building networks and partnerships
• Assist in building networks with industry bodies, content producers and other key industry players
• Define common goals, direction and accountability among staff
• Define staff development strategies by coaching, mentoring and engaging in career discussions
• Define effective performance management practices within department in accordance with organizational policies and procedures
• Oversee budgets, forecasting, work allocations and staffing of the various departments