Online Merchants
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Sample of reported job titles:
Online Services Manager
Occupation-Specific Information
Tasks
- Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.
- Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
- Order or purchase merchandise to maintain optimal inventory levels.
- Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
- Integrate online retailing strategy with physical or catalogue retailing operations.
Technology Skills
- Accounting software:Financial accounting software,Intuit QuickBooks,Tax software
- Business intelligence and data analysis software:IBM Digital Analytics,Search engine optimization SEO software
- Cloud-based management software:IBM WebSphere
- Communications server software:IBM Domino
- Customer relationship management CRM software:Microsoft Dynamics
Occupational Requirements
Work Activities
- Working with Computers:Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Getting Information:Observing, receiving, and otherwise obtaining information from all relevant sources.
- Identifying Objects, Actions, and Events:Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Processing Information:Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Selling or Influencing Others:Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Detailed Work Activities
- Allocate physical resources within organizations.
- Analyze business or financial data.
- Calculate data to inform organizational operations.
- Collect payments for goods or services.
- Correspond with customers to answer questions or resolve complaints.
Work Context
- Electronic Mail:100% responded"Every day"
- Indoors, Environmentally Controlled:83% responded"Every day"
- Telephone:81% responded"Every day"
- Face-to-Face Discussions:67% responded"Every day"
- Contact With Others:64% responded"Constant contact with others"
Worker Requirements
Skills
- Reading Comprehension:Understanding written sentences and paragraphs in work-related documents.
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking:Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Speaking:Talking to others to convey information effectively.
- Persuasion:Persuading others to change their minds or behavior.
Knowledge
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Administration and Management:Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Education
How much education does a new hire need to perform a job in this occupation? Respondents said:
- 41%Bachelor's Degree
- 33%High School Diploma - or the equivalent (for example, GED)
- 12%Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)
- 9%Some College Courses
Worker Characteristics
Abilities
- Written Comprehension:The ability to read and understand information and ideas presented in writing.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Problem Sensitivity:The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
- Written Expression:The ability to communicate information and ideas in writing so others will understand.
- Deductive Reasoning:The ability to apply general rules to specific problems to produce answers that make sense.
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Realistic:Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Work Values
- Independence:Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Working Conditions:Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Work Styles
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Initiative:Job requires a willingness to take on responsibilities and challenges.
- Persistence:Job requires persistence in the face of obstacles.
- Integrity:Job requires being honest and ethical.
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