Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Sample of reported job titles:
Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)
Occupation-Specific Information
Tasks
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
Technology Skills
- Accounting software:Fund accounting software
- Business intelligence and data analysis software:MicroStrategy
- Cloud-based data access and sharing software:Google Drive,Microsoft SharePoint,Slack
- Customer relationship management CRM software:Blackbaud eTapestry,Blackbaud The Raiser's Edge,Oracle Eloqua,Oracle Siebel Server Sync,Salesforce software
- Data base management system software:Teradata Database
Occupational Requirements
Detailed Work Activities
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Coordinate with external parties to exchange information.
- Develop contingency plans to deal with organizational emergencies.
- Develop library or archival databases.
More Information
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