Writers and Authors
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Sample of reported job titles:
Advertising Associate, Advertising Copy Writer, Advertising Writer, Communications Specialist, Copy Writer, Copywriter, Freelance Copywriter, Web Content Writer
Occupation-Specific Information
Tasks
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Technology Skills
- Cloud-based data access and sharing software:Google Drive,Microsoft SharePoint
- Customer relationship management CRM software:Blackbaud The Raiser's Edge
- Data base management system software:MySQL
- Data base user interface and query software:FileMaker Pro,Microsoft Access
- Data mining software:Google Analytics
Occupational Requirements
Work Activities
- Thinking Creatively:Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Getting Information:Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with People Outside the Organization:Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Establishing and Maintaining Interpersonal Relationships:Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Organizing, Planning, and Prioritizing Work:Developing specific goals and plans to prioritize, organize, and accomplish your work.
Detailed Work Activities
- Collaborate with others in marketing activities.
- Collaborate with others to prepare or perform artistic productions.
- Conduct market research.
- Conduct research to inform art, designs, or other work.
- Confer with clients to determine needs.
Worker Requirements
Skills
- Reading Comprehension:Understanding written sentences and paragraphs in work-related documents.
- Writing:Communicating effectively in writing as appropriate for the needs of the audience.
- Active Listening:Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking:Talking to others to convey information effectively.
- Critical Thinking:Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Knowledge
- English Language:Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media:Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Sales and Marketing:Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service:Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Computers and Electronics:Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Worker Characteristics
Abilities
- Written Comprehension:The ability to read and understand information and ideas presented in writing.
- Written Expression:The ability to communicate information and ideas in writing so others will understand.
- Oral Comprehension:The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression:The ability to communicate information and ideas in speaking so others will understand.
- Near Vision:The ability to see details at close range (within a few feet of the observer).
Interests
- Enterprising:Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Artistic:Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Conventional:Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Work Values
- Achievement:Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Support:Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
- Working Conditions:Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Work Styles
- Attention to Detail:Job requires being careful about detail and thorough in completing work tasks.
- Dependability:Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Innovation:Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Integrity:Job requires being honest and ethical.
- Cooperation:Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
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