MehnaTi

Executive - Content Acquisition

The Executive - Content Acquisition supports the acquisition of content specific to a genre or segment. He/ She is responsible for supporting all stages of content acquisition operations by using research to identify content, basic technical and creative evaluation of content as well as financial modelling to inform commercial decision making during licensing negotiations as well as content acquisition operations. The work involves working in an individual capacity in a dynamic and fast-paced environment. He will also be expected to be independent and be able to produce work with minimal supervision. He spends his time primarily in research and content evaluation but also spends significant time in networking and coordinating business meetings. He should be able to coordinate effectively with stakeholders within the department as well as across the organization. He should be an able communicator and planner to be able to perform his role effectively.

Skills and Competencies

Technical Skills & Competencies

Business Negotiation
Proficiency Level
"Apply negotiation skills and techniques and document negotiations. "
3
Content Acquisition Management
Proficiency Level
"Maintain optimal content acquisition processes and workflows in order to identify content acquisition opportunities and acquire suitable content for organisation."
3
Contract and Vendor Management
Proficiency Level
"Support the drafting of contracts by researching industry norms while coordinating the documentation and storage of digital and physical records, filing and archival of physical contracts"
2
Customer Behavior Analysis
Proficiency Level
"Collect data on customer behaviors and characteristics based on established research frameworks and historical data "
2
Research
Proficiency Level
"Conduct detailed research and interpret preliminary findings."
2

Generic Skills & Competencies

Problem Solving
Proficiency Level
Identify easily perceivable problems and follow given guidelines and procedures to solve the problems.
Basic
Teamwork
Proficiency Level
Contribute to a positive and cooperative working environment by fulfilling own responsibilities and providing support to co-workers to achieve team goals.
Basic
Communication
Proficiency Level
"Articulate and discuss ideas and persuade others to achieve common outcomes "
Intermediate
Decision Making
Proficiency Level
Make decision of a simple or routine nature to achieve intended goals using given information and guidelines.
Basic
Resource Management
Proficiency Level
Use resources to ensure optimum and efficient use of resources.
Basic

Critical Work Functions and Key Tasks

Research customer trends and content ideas

• Identify trends and patterns from audience content consumption data for the genre and/or customer segments
• Conduct quantitative and qualitative research to validate the appeal of different concepts and genres across various target audience 
demographics
• Report research results and audience trends
• Infer popular content concepts from other genres to gauge their applicability to own genre

Source content for acquisition

• Assist in the evaluation of sourcing content for the purpose of licensing by coordinating with production houses
• Review content for required technical specifications and basic compliance to organization's content guidelines
• Recommend screened content for detailed creative evaluation based on creative direction
• Support the development of the commercial model to obtain budgetary and creative support

Execute content acquisition operations

• Coordinate the logistics of business meetings with production houses
• Provide relevant support for content licensing negotiations
• Draft right terms within licensing contracts by coordinating with other departments
• Verify availability of content in the required format, media and technical specifications for various platforms to ensure rights optimization
• Keep track of the stock for specific platforms and genres
• Identify opportunities for further acquisition based on consumption analysis
• Enter licensing and rights information in the digital assets metadata

Build industry relationships and networks

• Conduct research on industry bodies, content producers and other key industry players
• Maintain a database of industry bodies, content producers and other key industry players
• Coordinate meetings with industry bodies, content producers and other key industry players 

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