Manager - Content Acquisition
The Manager - Content Acquisition leads the acquisition of content for specific genres and/or segments. He/ She is responsible for identifying opportunities to acquire content and managing the acquisition process to fruition. He evaluates content from both creative and commercial perspectives, for suitability to the organization's requirements and recommends acquisition of the right content. He leads a team that delivers acquisition opportunities specific to the genre and/or segment. The work involves high concentration for creative and technical evaluation of content as well as high collaboration with internal and external stakeholders to strike acquisition deals. The work environment is dynamic and fast-paced which requires focus at all times. He will be involved in a variety of meetings with different stakeholders in order to lead the team to achieve business goals. He is expected to draw on research insights and personal judgment to take key decisions with high accountability. He requires strong understanding of his content domain and the media landscape in general. He should be comfortable with analysis and have an eye for detail. He should be proficient in communication, planning and organizing as well as managing stakeholders.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Manage research projects to identify potential content concepts and types
• Analyse content consumption patterns to identify key trends across genres and/or customer segments
• Build an understanding of audience needs and expectations
• Identify content acquisition opportunities
• Define the content mix for acquisition based on the overall content strategy
• Identify opportunities for content acquisition within the content genre
• Evaluate content pool for suitability in accordance with budgetary, creative and monetization guidelines
• Determine content success potential from previously acquired content to inform content selection
• Recommend suitable content for acquisition
• Seek budgetary and creative support based on sound logic and commercial model
• Use data analytics to inform content sourcing decisions
• Assist in content licensing negotiations in the genre for financial analysis, forecasting and technical requirements and other relevant
aspects by providing relevant inputs
• Execute the contracting process following successful licensing negotiations
• Inspect content acquisition contracts for adherence to licensing terms and overall risk management
• Perform analysis and valuation of new deals to facilitate decision making
• Prioritize specific acquisition based on stock fulfilment requirements for specific genres or time slots
• Oversee the fulfilment of payments to complete the acquisition process
• Oversee accurate recording of rights agreements in the rights management systems
• Participate in industry forums, film festivals and other industry events
• Identify industry stakeholders such as industry bodies, production houses and independent content producers for building relationships
• Engage industry bodies, content producers and other key industry players