Head - Content
The Head - Content leads the development of the creative vision of the organization in alignment with the organizational objectives and customer expectations. He/ She is responsible for developing the content guidelines and the content strategy for production, acquisition and/or commissioning of content by the organization. He manages the overall financials for all the organization's content and contributes to the development of effective strategies to monetize the same. He also drives the organization's efforts to secure funding and sponsorship for its content operations. He ensures that all business narratives and messages formulated by the communications and marketing department are in support of content strategies and decisions. He provides creative guidance and leadership to the organization, while liaising externally to build the organization's industry presence and brand. The work involves strategic planning and stakeholder management to deliver effectively against expectations. He is expected to consistently meet with key internal stakeholders to realize the creative vision of the company. He is also expected to actively engage external stakeholders to build the company's brand. As such, he may be required to travel frequently as part of his work. He is an able leader with strong business acumen. He is an authority on the media landscape and its evolution. He is an effective communicator and negotiator. He thrives on business and financial analysis and displays proficiency in commercial decision making.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Develop the overall content strategy and content focus areas for the organization in terms of the nature of content such as first-run, repeats,
licensed and original, genres and target segments
• Review the insights from customer behavior, usage, consumption data, demographic and geographical preferences
• Develop content guidelines for the production, acquisition and/or commissioning of content
• Advise product managers in order to support the development of product-specific strategies related to content planning, monetizing and
marketing initiatives in line with the content strategy
• Lead operational and financial planning for content acquisition, commissioning and production operations
• Lead make-or-buy decisions for specific target genres and content ideas
• Formulate the financial budgets for in-house production, licensed content and commissioned projects
• Review changes to production, licensing or commissioning budgets
• Establish metrics to track performance of content delivered across platforms and/or products
• Represent the organization at industry forums, film festivals and other industry events
• Prioritise key industry stakeholders for networking and partnerships
• Build networks with industry bodies, content producers and other key industry stakeholders
• Develop strategies to maximize monetization of content owned by the organization by collaborating with the sales and marketing teams
• Oversee all content distributed using traditional or social media with regards to content promotion, customer engagement, customer service,
performance management and listings
• Develop the territory-wise and platform-wise pricing strategy for all content owned by the organization by collaborating with other
departments and stakeholders
• Advise on the overall marketing strategy for content including product branding and messages to maximize content reach
• Develop sales content and the identification of target customers and potential markets by partnering with the sales team
• Set direction for function management including budgets, work allocations and staffing
• Manage career development and succession planning for key positions within the function with regards to Human Resource (HR) strategies
• Enable performance excellence by focusing on talent development and setting of clear objectives
• Contribute to the development of the overall business strategy