Head - Content Acquisition
The Head - Content Acquisition drives the organization's content acquisition strategy by developing and implementing plans to acquire content which is aligned to the creative vision of the organization. He/ She leads the development of the content acquisition strategy in accordance with the overall content strategy for the organization. He also leads the execution of content acquisition plans by leading negotiations for acquiring content. The work involves providing creative and business leadership to his team and liaising with several internal and external stakeholders. The work also involves high amount of stakeholder management both internally as well as outside the organization. He spends his time in planning as well as meetings to acquire content. As such, he is expected to travel as part of his work. He is an expert in industry trends with proficiency in business acumen. He should be comfortable with numbers and analysis. He is an able communicator and planner. He ought to be proficient in decision making and stakeholder management.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Develop the content acquisition strategy in alignment with the overall content strategy
• Identify areas of focus for content acquisition in terms of genres and/or segments and platforms
• Implement content guidelines in content acquisition operations
• Develop content acquisition plans in alignment with the organization's overall content strategy and guidelines
• Develop plans for stock fulfilment to maximize utilization of airtime by collaborating with content teams
• Review the performance of previously acquired content across platforms and genres to inform acquisition decisions
• Approve content selection for the purpose of acquisition based on organization's content priorities and creative and commercial
consideration
• Drive operational changes to streamline content acquisition activities
• Make final decisions pertaining to content sourcing issues and strategies based on research and analytics
• Lead content licensing negotiations including areas such as content selection, risk management, financial analysis, forecasting and technical
requirements
• Review and approve content for the purpose of licensing from creative and commercial perspectives
• Drive the finalization of contracts and license agreements with the production houses
• Review analysis and valuation of new deals to facilitate decision making
• Approve prioritization of specific content for acquisition based on content and stock fulfilment requirements
• Review exceptions to content acquisition and budgetary guidelines
• Oversee effective execution of accounts payables to minimize tax and fines liability from late payments
• Oversee creation and maintenance of effective rights management systems and databases
• Track performance of acquired content using defined metrics
• Represent the organization at industry forums, film festivals and other industry events
• Drive identification of key industry stakeholders for building networks and partnerships
• Assist in building networks with industry bodies, content producers and other key industry players
• Develop plans to maximize the utilization of acquired content by collaborating with content teams
• Contribute inputs to content pricing decisions from acquisition perspective
• Develop plans to market newly licensed content by collaborating with other departments and/or stakeholders