MehnaTi

Marketing Executive

The Marketing Executive supports the administrative and logistical needs for implementing IMC programs and trade events. He/She ensures that all content across platforms is updated, supports partnership marketing by identifying potential partners and managing partner relationships. He conducts market research, gathers client insights, collects and organizes feedback from product testing for new marketing, product and/or service ideas. He works in a fluid and collaborative environment. He supports the basic intent of increasing brand awareness and improving products and services. He is innovative, digitally-savvy, resourceful and analytical to spot opportunities for new ideas and test concepts. He is a team player and is able to work under pressure within tight deadlines.

Skills and Competencies

Technical Skills & Competencies

Brand Management
Proficiency Level
"Deliver branding designs and execute branding and public relations campaigns and activities, incorporating customers' perspectives and responses."
3
Business Environment Analysis
Proficiency Level
"Utilise a range of data sources to analyse information to derive business environmental patterns and produce reports to present findings"
2
Content Management
Proficiency Level
"Assist in the maintenance and update of content management systems and participate in cross functional efforts to prepare relevant content to be posted and updated"
2
Consumer Intelligence Analysis
Proficiency Level
"Analyse data from CRM, point-of-sale and e-commerce systems and generate relevant customer insights "
2
Customer Behavior Analysis
Proficiency Level
"Collect data on customer behaviors and characteristics based on established research frameworks and historical data "
2

Generic Skills & Competencies

Creative Thinking
Proficiency Level
Connect or combine ideas or information from unrelated fields or applications to generate multiple ideas to bring about a specific outcome.
Intermediate
Digital Literacy
Proficiency Level
Use available software features to enhance documents, analyse and manipulate data and use ICT to organize, share and communicate information clearly and coherently.
Advanced
Communication
Proficiency Level
"Articulate and discuss ideas and persuade others to achieve common outcomes "
Intermediate
Service Orientation
Proficiency Level
Exceed customer needs and expectations and handle service challenges with a positive mindset. Demonstrate an understanding of the organisation’s service vision, mission and values.
Basic
Interpersonal Skills
Proficiency Level
Detect and decipher emotions of others to manage interpersonal relationships in social situations.
Intermediate

Critical Work Functions and Key Tasks

Formulate data-driven market and client insights

• Conduct market research on trends, competitor’s product positioning, placement and pricing strategies 
• Identify information needs requiring data-mining and analysis to derive market and client insights 
• Analyse market research findings, sales data and digital marketing dashboards to derive market insights 
• Analyse data obtained on clients' buying behaviours, motivation, attitudes, preferences and needs to derive client insights 
• Analyse data from digital marketing dashboards
• Develop client insights, and market and competitor analysis reports 
• Propose new marketing ideas and approaches based on client insights derived from market analysis

Manage integrated marketing communications (IMC) programme

• Participate in the conceptualisation and design development of IMC campaigns for the business 
and/or specific lines of product and service 
• Identify target client profile segments, market segments and potential marketing mix for IMC campaign 
• Identify possible traditional and digital media channels and platforms for IMC campaign 
• Coordinate with design teams to develop IMC campaign concept design elements and materials for traditional 
and digital media channels 
• Support the administrative and logistical needs for implementing IMC campaigns and trade events 
• Consolidate performance data of IMC campaigns 
• Monitor implementation of IMC campaigns against planned timeline 
• Update marketing and communications content on various media and platforms 
• Identify emerging technologies for potential adoption for IMC campaign and activities

Manage partnership marketing

• Identify sales and profit by market segment 
• Identify potential partners within a target segment to conduct partnership marketing 
• Determine partner motivations and key drivers for collaboration 
• Manage expectations and performance of partners 
• Resolve conflicts and disputes that arise from partnerships or contracts

Advise on product development and enhancement

• Collaborate with technology teams to ideate commercially viable products 
• Coordinate with the industry partners to conduct testing of new or enhanced products to obtain feedback 
• Collect and organize feedback from product testing for analysis

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