Marketing Manager
The Marketing Manager contributes to the realization of the organization’s business strategies by driving its marketing and integrated marketing communications (IMC) strategy, developing go-to-market product positioning strategy, generating data-driven insights and monitoring budgets. He/She develops roadmaps for new or enhanced products and services, determines product pricing and is responsible for the development and curation of offline and digital content for accuracy and relevancy. He analyses effectiveness and return on investment from partnership marketing to determine renewal of partnerships. He works in a fast-paced, dynamic and digitally-centric environment where he is expected to lead the development of appealing marketing concepts to promote the organization and its products. He is an innovative, energetic, collaborative and highly adaptable team leader. He is digitally-savvy and possesses a strong business acumen, strong interpersonal skills and a high level of initiative.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Develop IMC plans for the organization's products and services
• Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services
• Determine product pricing and packaging strategies
• Analyse market segments to develop new target customers
• Provide suggestions to enhance marketing strategy
• Determine targets of key performance measures to evaluate effectiveness of IMC strategies and plans
• Develop budgets for IMC programmers and activities
• Determine market and competitor research objectives, approaches and tools
• Determine implications on the business and marketing activities from market, competitor and client insights
• Provide feedback to the team on conducting researching and formulating insights
• Review functionalities of digital marketing dashboards to improve quality and type of data obtained
• Ensure the application of data-driven insights to guide the development of marketing plans and activities
• Develop recommendations to generate and/or increase demand of products based on market and client insights
• Evaluate viability of changes and/or new ideas to marketing efforts
• Manage IMC programmer concept development for the business and/or specific lines of product and service
• Determine key messaging and framing, and marketing mix for IMC programmers
• Develop an IMC programmer plans for the business and/or specific lines of product and service
• Develop a media plan detailing media and platform requirements for IMC programmer implementation
• Manage the development and curation of offline and digital content and collaterals for IMC programmers
• Ensure consistency of IMC programmer concept design, key messaging and experience across various traditional
and digital media platforms
• Oversee the implementation of IMC programmers and its activities
• Manage marketing and communications content for accuracy and relevancy
• Evaluate performance of IMC programmers based on programmer targets to identify areas of improvement
• Develop relationships with partners to leverage partner network and reach to support marketing objectives
• Determine growth opportunities across target segments and implications on partnerships
• Evaluate suitability of partners for partnership marketing programmers
• Negotiate contract details with partners for partnership marketing programmers
• Analyse effectiveness and return on investment from partnership marketing to determine renewal of partnerships
• Develop initiatives to drive engagement with target profiles and improve client experience
• Participate in the conduct of product feasibility studies
• Plan product testing approach and activities with sales and technology teams to obtain feedback
• Analyse feedback from product testing and communicate findings to technology teams