Head of Product
The Head of Product defines the organization’s product development vision and strategy, and ensures alignment of the product roadmap with the strategy and vision. He/She anticipates the impacts of internal and external business challenges and market conditions on the organization's product development roadmap. He oversees the organization’s product development process, and enhancements to product portfolios to improve their commercial performance. He guides development teams on issues related to the product design, development and deployment for the product portfolio, and development of differentiated strategies across the lines of business. He distils insights and competitive intelligence with various market analyses to grow the organization’s business. He works with various teams across the organization. He is knowledgeable of product development and management practices and tools, as well as product branding and pricing methodologies. He is also knowledgeable of new and emerging consumer and industry trends. The Head of Product adopts a global mindsets and integrates trends and knowledge from varying sources to chart a compelling vision for the future of product portfolios. He is a charismatic leader who inspires others toward common goals.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Define product development vision and strategy
• Create strategies to leverage on or adapt technology to meet market needs and drive buy/build decisions
• Oversee the development and alignment of the product roadmap with the adopted strategy and vision
• Anticipate the impacts of internal and external business challenges and market conditions
on the organisation's product development roadmap
• Develop the organisation’s go-to-market strategy for the products
• Oversee the organisation’s product development process
• Spearhead research and analyses on products and product markets
• Oversee enhancements to product portfolios to improve their commercial performance
• Guide development teams on issues related to the product design,
development and deployment for the product portfolio
• Champion the organisation’s products and act as a subject matter expert in product markets
• Articulate the business value of the product to the product team
• Distil insights and competitive intelligence with various market analyses to grow the organisation’s business
• Establish guidelines for marketing tactics and pricing strategies
• Foster relationships with key clients, business partners and industry stakeholders to drive business growth
• Guide the team to develop a differentiated strategies across the lines of business
• Sign off business proposals for new opportunities
• Review operational strategies, policies and targets across teams and projects
• Develop strategies for resource planning and utilisation
• Review the utilisation of resources
• Oversee the development of learning roadmaps for teams and functions
• Establish performance indicators to benchmark effectiveness of learning and
development programmes against best practices
• Implement succession planning initiatives for key management positions