Head of Product

The Head of Product defines the organization’s product development vision and strategy, and ensures alignment of the product roadmap with the strategy and vision. He/She anticipates the impacts of internal and external business challenges and market conditions on the organization's product development roadmap. He oversees the organization’s product development process, and enhancements to product portfolios to improve their commercial performance. He guides development teams on issues related to the product design, development and deployment for the product portfolio, and development of differentiated strategies across the lines of business. He distils insights and competitive intelligence with various market analyses to grow the organization’s business. He works with various teams across the organization. He is knowledgeable of product development and management practices and tools, as well as product branding and pricing methodologies. He is also knowledgeable of new and emerging consumer and industry trends. The Head of Product adopts a global mindsets and integrates trends and knowledge from varying sources to chart a compelling vision for the future of product portfolios. He is a charismatic leader who inspires others toward common goals.

Skills and Competencies

Technical Skills & Competencies

Budgeting
Proficiency Level
"Develop long-term financial plans and budget requirements"
5
Business Agility
Proficiency Level
"Adapt overall processes and create a working environment of business agility"
5
Business Development
Proficiency Level
Develop a business development strategy for specific markets and engage key decision makers to generate viable leads or increase scope of business with existing clients.
5
Business Environment Analysis
Proficiency Level
"Monitor business environment to assess internal and external influencing factors that may impact strategy planning and operational plans and recommend response approaches to environmental changes "
5
Business Innovation
Proficiency Level
"Prioritise business innovation opportunities and design digital architectures and processes to facilitate the creation of an innovative business environment"
5

Generic Skills & Competencies

Communication
Proficiency Level
"Communicate information with others to respond to general inquiries and to obtain specific information. "
Basic
Computational Thinking
Proficiency Level
Use computational models, tools and techniques to identify patterns in a problem and develop a solution.
Basic
Service Orientation
Proficiency Level
Anticipate customers needs and expectations, and elicit feedback from customers to improve service. Build relationships with customers to create and sustain customer loyalty.
Intermediate
Managing Diversity
Proficiency Level
Build relationships with different ethnic or cultural groups by engaging in cross-cultural cooperative projects.
Intermediate
Creative Thinking
Proficiency Level
Connect or combine ideas or information from unrelated fields or applications to generate multiple ideas to bring about a specific outcome.
Intermediate

Critical Work Functions and Key Tasks

Formulate and implement product development strategy and plans

• Define product development vision and strategy 
• Create strategies to leverage on or adapt technology to meet market needs and drive buy/build decisions 
• Oversee the development and alignment of the product roadmap with the adopted strategy and vision 
• Anticipate the impacts of internal and external business challenges and market conditions 
on the organisation's product development roadmap 
• Develop the organisation’s go-to-market strategy for the products

Drive product development

• Oversee the organisation’s product development process 
• Spearhead research and analyses on products and product markets 
• Oversee enhancements to product portfolios to improve their commercial performance 
• Guide development teams on issues related to the product design, 
development and deployment for the product portfolio 
• Champion the organisation’s products and act as a subject matter expert in product markets 
• Articulate the business value of the product to the product team 

Develop and grow business

• Distil insights and competitive intelligence with various market analyses to grow the organisation’s business 
• Establish guidelines for marketing tactics and pricing strategies 
• Foster relationships with key clients, business partners and industry stakeholders to drive business growth 
• Guide the team to develop a differentiated strategies across the lines of business 
• Sign off business proposals for new opportunities

Manage people and organisation

• Review operational strategies, policies and targets across teams and projects 
• Develop strategies for resource planning and utilisation
• Review the utilisation of resources 
• Oversee the development of learning roadmaps for teams and functions 
• Establish performance indicators to benchmark effectiveness of learning and 
development programmes against best practices 
• Implement succession planning initiatives for key management positions

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