Product Manager

The Product Manager manage the product line life cycle from strategic planning to tactical activities, acting as a liaison to support product positioning and customer demand. He/She guides product development from conception to launch, evaluating product functionalities and performance, and proposing enhancements and/or improvements to products based on market feedback. He analyses potential partner relationships for the product, and generate innovative ideas to grow market share, improve customer experience and drive growth. He works with various teams across the organization. He is familiar with product development life cycles and management tools, as well as various product positioning approaches. He is also knowledgeable of new and emerging consumer trends in the market. The Product Manager is able to see inter-connections and anticipate issues across all phases of the product life cycle and develop creative strategies to address them. He is an articulate and influential communicator to both internal and external stakeholders and is able to work well in a team environment.

Skills and Competencies

Technical Skills & Competencies

Budgeting
Proficiency Level
"Prepare business unit’s operational budgets "
3
Business Development
Proficiency Level
Business Environment Analysis
Proficiency Level
"Utilise research instruments, quantitative and qualitative data to gather information on the business environment, evaluate data to draw out meaningful inferences that impact the organization's market positioning and provide feedback to management"
3
Business Needs Analysis
Proficiency Level
"Elicit and analyze business requirements from key stakeholders and assess relevant solutions and their potential impact"
3
Business Performance Management
Proficiency Level
"Monitor performance of the department "
3

Generic Skills & Competencies

Computational Thinking
Proficiency Level
Use computational models, tools and techniques to identify patterns in a problem and develop a solution.
Basic
Communication
Proficiency Level
"Articulate and discuss ideas and persuade others to achieve common outcomes "
Intermediate
Global Mindset
Proficiency Level
Develop global networks and manages virtual relationships while balancing both local and global perspectives. Adopt a local and global perspective when making decision making.
Intermediate
Teamwork
Proficiency Level
Facilitate work team activities, provide assistance and support needed by team members and promote ownership and commitment among team members to work goals to improve team performance.
Intermediate
Virtual Collaboration
Proficiency Level
Use interactive collaborative tools to foster cohesion and commitment among virtual team members to achieve goals. Keep up-to-date with innovative online collaborative tools and applications to enhance one’s proficiency in engaging in virtual collaboration
Intermediate

Critical Work Functions and Key Tasks

Formulate and implement product development strategy and plans

• Manage the product line life cycle from strategic planning to tactical activities 
• Prepare and maintain the organisation’s product roadmap 
• Coordinate internal and external product launches 
• Analyse reports on revenue and profitability to meet revenue and profitability goals 
• Act as a liaison to support product positioning and customer demand 

Drive product development

• Guide product development from conception to launch 
• Evaluate product functionalities and performance based on market feedback 
• Propose enhancements and/or improvements to products based on market feedback

Develop and grow business

• Conduct market research to determine market requirements for current and future products 
• Analyse potential partner relationships for the product 
• Draft a feature roadmap based on business opportunities and market research 
• Drive volume and value from specific markets in collaboration with the sales and marketing team 
• Draft business proposals for new opportunities 
• Generate innovative ideas to grow market share, improve customer experience and drive growth

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