Senior Product Manager
The Senior Product Manager develops the product portfolio roadmap, pricing and launch strategies and financial projections. He/She oversees the development for a suite of products, evaluates products to identify gaps, issues with product interface, performance and product functionalities based on market feedback, and prioritizes the development of product features against strategic goals and initiatives. He drives market research studies to explore new technology, and Oversee the development of business proposals for new opportunities. He works with various teams across the organization. He is knowledgeable of product development and management tools, as well as various product positioning and pricing methodologies. He is also knowledgeable of new and emerging consumer and industry trends. The Senior Product Manager adopts a broad perspective when distilling market trends and synthesizing opportunities for growth. He is able to put forth fresh perspectives and innovative strategies to drive product portfolios. He is an influential leader who communicates well and sustains strong, positive relationships with his team and clients, articulating the value of the organization's products engagingly and compellingly.
Skills and Competencies
Technical Skills & Competencies
Generic Skills & Competencies
Critical Work Functions and Key Tasks
• Create feature descriptions for the organisation’s products
• Develop product portfolio roadmap, pricing and launch strategies and financial projections
• Anticipate internal and/or external business challenges and/or regulatory issues
• Present product portfolio performance to senior stakeholders
• Oversee development for a suite of products
• Evaluate products to identify gaps, issues with product interface, performance and product functionalities
based on market feedback
• Integrate feedback and requests in the ideation and development of products
• Validate detailed specifications and development costing against market potential and future revenue
• Prioritises the development of product features against strategic goals and initiatives
• Define the requirements for each feature and desired user experience
• Determine the timeline for development, implementation and release process for the product
• Develop marketing tactics and pricing strategies
• Drive market research studies to explore new technology
• Drive sales volume from specific target markets in collaboration with sales and marketing team
• Oversee the development of business proposals for new opportunities
• Identify potential partner relationships for the product
• Manage the budget expenditure and allocation across teams and projects
• Monitor and track the achievement of the team’s achievements and key performance indicators
• Propose new operational plans, including targeted budgets, work allocations and staff forecasts
• Acquire, allocate and optimise the use of and allocation of resources
• Develop learning roadmaps to support the professional development of the team
• Manage the performance and development process, including providing coaching and
development opportunities to maximise the potential of each individual