MehnaTi

Lead UX Designer

The Lead User Experience Designer defines the user experience (UX) vision and roadmap, as well as standards for user-centric design, information architecture and usability for consistency. He/She engages stakeholders and users to determine their goals, needs and requirements, defining interaction models, user task flows, and user experience (UX) specifications. He oversees all phases of usability testing, determines refinements and iterations, and recommends alternative approaches to ensure product flows are logical. He also oversees improvements to functionality, design and navigation of application sites. He works in a team setting and is proficient in the application of user experience design methodologies, as well as relevant design tools and software. The Lead UX Designer has a broad, global mindset and integrates varying perspectives to envision the optimal user experience and develop new, innovative, high-level design strategies. He is also persuasive and compelling when communicating his ideas and vision to stakeholders.

Skills and Competencies

Technical Skills & Competencies

Brand Management
Proficiency Level
"Visualise the desired user experience and lead the cocreation of branding strategy with internal and external stakeholders to develop the desired brand identity"
5
Budgeting
Proficiency Level
"Manage budgeting and forecasting for annual financial and business planning within the business unit "
4
Business Innovation
Proficiency Level
"Prioritise business innovation opportunities and design digital architectures and processes to facilitate the creation of an innovative business environment"
5
Business Needs Analysis
Proficiency Level
"Investigate existing business processes, evaluate requirements and define the scope for recommended solutions and programs"
4
Business Performance Management
Proficiency Level
"Manage organization performance systems across departments "
4

Generic Skills & Competencies

Communication
Proficiency Level
"Negotiate with others to address issues and achieve mutual consensus."
Advanced
Computational Thinking
Proficiency Level
Develop and create computational models, tools and techniques to implement new solutions and apply to other problems.
Advanced
Creative Thinking
Proficiency Level
Create original applications or ideas to reveal new possibilities and reshape goals through high level of innovativeness.
Advanced
Global Mindset
Proficiency Level
Build the organisation’s capabilities to compete in a global environment. Manage tension between corporate requirements, global and cultural differences.
Advanced
Sense Making
Proficiency Level
Analyse data relationships, patterns and trends to gain important insights and make informed decisions.
Advanced

Critical Work Functions and Key Tasks

Gather and evaluate user requirements

• Develop consultation process to engage stakeholders and users to determine their goals, needs and requirements 
• Communicate insights to shape long-term product strategy 
• Develop guidelines for researching of market, industry trends, competitors, and comparable experiences 
• Evaluate user research findings 
• Define interaction models, user task flows, and user interface specifications 
• Review data to analyse user behaviour and interaction

Design user experience (UX) architecture and strategy

• Define the UX vision and roadmap 
• Define standards for user-centric design, information architecture and usability 
• Communicate scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders to get buy-in 
• Ensure consistency with design and brand standards, analytics insight and customer feedback 
• Deliver appropriate level of specification needed to ensure high quality development 
• Approve design standards, design wireframes, mock-ups, specifications and patterns across channels and products

Conduct usability testing

• Oversee all phases of usability testing 
• Determine refinements and iterations based on usability testing results to create the ‘optimum’ user experience 
• Recommend alternative approaches to resolving user problems and ensure that product flows are logical 

Optimise user experience

• Oversee improvements to functionality, design and navigation of application sites 
• Drive the focus on customer loyalty and satisfaction when optimising user experience

Manage people and organisation

• Manage the budget expenditure and allocation across teams and projects 
• Monitor and track the team’s achievements and key performance indicators 
• Propose new operational plans, including targeted budgets, work allocations and staff forecasts 
• Acquire, allocate and optimise the use of resources 
• Develop learning roadmaps to support the professional development of the team 
• Manage the performance and development process, including providing coaching 
and development opportunities to maximise the potential of each individual

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